Designing the Interface, Engineering the Experience

Nicole is an high agency, results-driven Founding Designer with a strong background in the strategic finance industry and previous experience in agriculture tech, e-commerce and agency industry.

Nicole has a proven track record of creating user-centric designs that elevate customer experiences and having the ability to think strategically for the business and helping design have a seat at the leadership table. A leader who thrives in fast-paced environments, combining systems engineering and product thinking to help companies build successful products.

Experience

• Founding Designer at Bunker (Strategic Finance 5.25m funded Seed Stage Saas)

  • Collaborated with engineering to launch the MVP from 0 to 1 over 3 months resulting in the company's ability to support and onboard more clients due to a 3x improvement in operational efficiency.

  • Reduced development effort by leading the build of a flexible design system that resulted in a 1.5x reduced development cycles

  • Part of the GTM efforts, conceptualizing and designing the website, launching the company's linkedin page and creation of sales collateral, and establishing an internal CRM to optimize sales processes and capture customer needs that translate to product opportunities.

  • Led user interviews and usability tests to continuously refine product features.

  • Developed and executed a comprehensive product roadmap, aligning with company objectives and customer feedback.

  • Conducted extensive market research and competitor analysis to identify growth opportunities. Led to the launch of our CFO dashboard, vendor management, account receivables and smart report features. Expanding the product portfolio to address a larger market of our target audience.

• Technical Product Designer at Yara International (Agriculture Tech)

  • Spearheaded a cross-functional team (Technology, Business Development, Management) to implement new design system; successful adoption in 6 product teams

  • Improved development efficiency by leading technical build of components via pseudo code that led to shipping 2x more components per sprint

  • Led team expansion by driving team's visibility with upper management through outreach programmes - 1.75x headcount over 1.5 years (4 to 7)

• Interned as a Product Designer at Shopee, Funding Societies, IRIS (in London) and Ogilvy