📖Study Abroad Foundation

Taking chunks of information and reimagine it in tiny more bite size information that can be more easily digested by users.

About

The Study Abroad Foundation provides unparalleled access and service to students seeking high-quality study abroad opportunities through our top-tier International University Network.

From the get go, this was a topic that interested me very much! The company's cause was something that I could relate to and also looking at their site, there was much to do!

A look at their website before the make over

Looking at the wayback machine, this was how the site looked like in Jun 2018

There was a lot that could be done to improve information digesting. There were pages were key information about submitting key files, how the programme is run, were run on paragraphs with nothing to immerse or engage the user.

There was a dire need to reimagine the information and engage in content strategy

I was the only user experience designer on this and paired together with a user experience consultant in Ogilvy to run through this. The responsibility of the creative work and content strategy layed in my hands.

🎉 Check out the Website now:

Study Abroad Foundation | Study Abroad with SAF

What you see on the current site is very close if not almost exactly of what was designed during my time in Ogilvy on trying to improve their overall user experience. Looking back at the site, I do believe there are more details such as navigation, potential page load, proposing a more readable font, etc that could have been improved upon.