Tackling Marketing

There is always a higher emphasis on the quality of ingredients and effort that goes into homemaking businesses. That was something that needed to be conveyed via imagery.

Highlighting the Product

As my mother always says "We feast with our eyes"

Breakdown of NEED for this funnel of the lifecycle

Tiaptiapwithsoph's main offerings are mostly Singaporean Delights. They are very old school foods such as pandan, radish, and yam kueh but also ventures into more modern and western food such as bread, scones, butter cakes!

Since our main offerings are Singaporean Delights, there was a need to focus on the element of nostalgia and flavor profile. Elevating and bringing about nostalgic aroma through visual enticement!

The Italian Herb Bread made with carmelized onions

Focusing on the quality of ingredients as well as the quantity! We don't skim on what's good!

Bringing in easter eggs of chinaware as well as our peranakan culture into the mix!

To check out more of the photography we did please check them out here.